October 2025: SEO & Growth Snapshot
A Strategic Overview of Our SEO Efforts and Achievements
This report details the comprehensive SEO work performed on Goddiva.co.uk in October (Oct 01-31), highlighting key performance metrics and our strategic next steps.
Executive Summary: Key Achievements
Our strategic focus continues to drive measurable results, significantly improving visibility and traffic quality.
Estimated Traffic Increase (Semrush)
+56.32
Organic Search Revenue (GA)
£47,653.83
Visibility Increase (Semrush)
+2.24%
Google Search Console Achievements
Search Console performance shows continued upward movement across all core metrics from Sep 2025 to Oct 2025.
Total Clicks
55.3K
vs 53.2K (Sep 2025)
Total Impressions
5.1M
vs 5.2M (Sep 2025)
Average CTR
1.1%
vs 1.0% (Sep 2025)
Average Position
11.4
vs 17.1 (Sep 2025)
Core Performance Metrics (Oct 01 - 31)
Semrush Position Tracking
Overview of ranking distribution.
- Visibility: 10.83% (+2.24%)
- Est. Traffic: 1,241.8 (+56.32)
- Avg. Position: 50.76 (↑ 4.04)
- Improved Keywords: 112
- Declined Keywords: 56
User Acquisition (New Users)
First user primary channel group breakdown.
- Total New Users: 128,691
- Organic New Users: 50,410 (39.17%)
- Organic Revenue: £47,653.83
- Total Transactions (Key Events): 2,756
- Organic Engagement Rate: 85.88%
Organic Traffic M/M Comparison
Comparing Oct 2025 vs. Sep 2025 performance.
- Active Users: 60,622 (+35.1%)
- Sessions: 78,178 (+27.82%)
- Engaged Sessions: 67,094 (+20.76%)
October Revenue Overview
Total revenue and key channel contributions.
- Total Revenue: £235,171.56
- Total Organic Revenue: £47,653.83
- Direct Revenue: £73,855.37
- Referral Revenue: £34,951.32
Top Improved Pages (by Estimated Traffic)
These pages drove the largest increase in estimated organic traffic in October.
| URL | Keywords | Avg. Position Change | Est. Traffic | Traffic Diff |
|---|---|---|---|---|
| https://goddiva.co.uk/collections/black-tie-dresses | 7 | 2.14 ↑ 6.86 | 150.03 | +119.83 |
| https://goddiva.co.uk/collections/dresses/gold | 2 | 2.00 ↑ 98.00 | 73.50 | +73.50 |
| https://goddiva.co.uk/collections/ball-gowns | 6 | 2.50 ↑ 1.50 | 112.94 | +69.26 |
| https://goddiva.co.uk/collections/evening-dresses/red | 1 | 1.00 ↑ 99.00 | 29.12 | +29.12 |
| https://goddiva.co.uk/collections/gold-dresses | 3 | 3.00 ↑ 97.00 | 24.77 | +24.77 |
Top Declined Pages (by Estimated Traffic)
These pages saw the most significant traffic loss and will be prioritized for analysis and optimization.
| URL | Keywords | Avg. Position Change | Est. Traffic | Traffic Diff |
|---|---|---|---|---|
| https://goddiva.co.uk/collections/prom-dresses | 12 | 12.42 ↑ 0.33 | 190.24 | -117.09 |
| https://goddiva.co.uk/collections/evening-dresses | 12 | 17.83 ↑ 4.30 | 105.52 | -68.53 |
| https://goddiva.co.uk/collections/evening-dresses/black | 1 | 37.00 ↑ 34.33 | 0.36 | -41.35 |
| https://goddiva.co.uk/collections/sequin-dresses/gold | 1 | 2.00 ↑ 1.00 | 15.00 | -28.68 |
| https://goddiva.co.uk/collections/party-dresses | 5 | 29.40 ↑ 7.26 | 19.79 | -23.86 |
Keyword Ranking & Content Performance (Oct 01 - 31)
Our content optimization efforts are securing stronger positions, especially in the Top 20 rankings.
Top 44 Positive Impacts:
Keywords for which goddiva.co.uk improved its positions in the top 20 (Position 1-20).
| Keyword | Current Rank (Oct 31) | Position Change | Search Volume |
|---|---|---|---|
| ball gowns | 1 | +2 | 3,600 |
| long sleeveless sequin dress | 1 | +1 | 1,000 |
| sequin maxi dress | 1 | +1 | 2,900 |
| red evening dress | 1 | +1 | 2,400 |
| ball gown dresses uk | 1 | +2 | 1,300 |
| black tie dresses | 2 | +5 | 18,100 |
| black off the shoulder dress | 2 | +1 | 1,300 |
| sequin dress uk | 2 | +3 | 1,000 |
| long sleeveless evening dresses | 2 | +98 | 1,900 |
| blue maxi dress | 2 | +1 | 5,400 |
| cheap prom dresses | 2 | +1 | 1,600 |
| cocktail dresses uk | 2 | +1 | 2,900 |
| black tie gowns | 2 | +1 | 480 |
| formal black tie gowns | 2 | +5 | 210 |
| black tie dress | 3 | +5 | 12,100 |
| green occasion dress | 3 | +25 | 1,300 |
| maternity occasion dresses | 3 | +4 | 2,900 |
| black wedding guest dress | 3 | +3 | 3,600 |
| plus size black dresses | 3 | +29 | 1,600 |
| prom dress uk | 3 | +4 | 1,900 |
| pink wedding guest dress | 4 | +2 | 5,400 |
| navy wedding guest dress | 4 | +1 | 3,600 |
| sequin wrap dress | 4 | +6 | 1,300 |
| maxi dress evening dress | 4 | +1 | 2,900 |
| prom dress | 4 | +1 | 22,200 |
| uk prom dresses | 4 | +2 | 1,300 |
| evening dress for women | 5 | +4 | 1,300 |
| ladies evening dresses | 6 | +2 | 1,600 |
| ball gown dresses | 7 | +1 | 3,600 |
| satin wrap dress | 8 | +32 | 1,300 |
| maxi gown with long sleeves | 8 | +4 | 8,100 |
| pink maxi dress | 9 | +18 | 6,600 |
| long sleeve occasion dress | 9 | +3 | 1,600 |
| plus size sequin dress | 9 | +91 | 1,300 |
| satin maxi dress | 9 | +1 | 5,400 |
| black maxi dress | 10 | +2 | 14,800 |
| cocktail dresses | 10 | +28 | 14,800 |
| sequin dress women | 12 | +1 | 2,400 |
| pink occasion dress | 15 | +2 | 1,300 |
| cocktail dress | 15 | +2 | 22,200 |
| british cocktail dresses | 16 | +4 | 2,900 |
| long sleeve wedding guest dresses | 17 | +1 | 4,400 |
| short wedding guest dresses | 19 | +1 | 1,600 |
| one shoulder wedding guest dress | 20 | +2 | 720 |
Top 36 Negative Impacts:
Keywords that saw the steepest decline or were lost from the Top 20.
| Keyword | Current Rank (Oct 31) | Position Change | Search Volume |
|---|---|---|---|
| green sequin dress | 2 | -1 | 2,900 |
| long sleeve evening dresses | 3 | -1 | 1,900 |
| evening maxi dresses | 3 | -1 | 2,400 |
| long evening dress | 3 | -1 | 1,600 |
| white dress evening wear | 4 | -1 | 1,900 |
| evening dress uk | 4 | -2 | 880 |
| ball gown | 4 | -3 | 6,600 |
| pink sequin dress | 5 | -2 | 2,900 |
| prom dress websites | 6 | -2 | 720 |
| prom dresses | 7 | -3 | 74,000 |
| blue sequin dress | 7 | -5 | 2,400 |
| black sequin dress | 7 | -5 | 4,400 |
| womens evening dress | 7 | -2 | 590 |
| white evening dresses | 7 | -5 | 1,300 |
| prom dresses uk | 7 | -3 | 12,100 |
| plus size evening dresses | 8 | -5 | 1,900 |
| maid of honor dresses | 9 | -1 | 480 |
| evening dress | 9 | -3 | 12,100 |
| white occasion dress | 10 | -6 | 1,600 |
| long evening wear dresses | 11 | -9 | 1,900 |
| where to buy prom dresses | 11 | -4 | 320 |
| womens party dresses | 14 | -4 | 1,300 |
| womens evening wear dresses | 15 | -10 | 4,400 |
| teenage prom dresses uk | 33 | -31 | 1,900 |
| black occasion dress | 37 | -27 | 1,600 |
| black evening dress | 46 | -37 | 5,400 |
| evening dresses womens clothing | 76 | -66 | 4,400 |
| party dress for women | 29 | -88 | 4,400 |
| party dresses for women | 36 | -91 | 18,100 |
| black evening dresses | 19 | -98 | 3,600 |
| women's evening dresses | 34 | -92 | 1,000 |
| evening dresses uk | 26 | -97 | 8,100 |
| sequin dress for ladies | 26 | -89 | 1,000 |
| evening dresses for women | 34 | -92 | 5,400 |
| maid of honour dresses | 27 | -92 | 880 |
| white sequin dress | 22 | -85 | 4,400 |
Top Competitors by Visibility
An analysis of our top competitors shows Goddiva achieved a +3.42% increase in visibility over the period.
| Domain | Visibility | Change |
|---|---|---|
| quizclothing.co.uk | 23.12% | -0.67% |
| asos.com | 21.68% | +1.29% |
| next.co.uk | 21.25% | +3.77% |
| clubllondon.com | 15.61% | +4.50% |
| goddiva.co.uk | 10.83% | +3.42% |
Website Category Backlink Status (October 2025)
This table provides an updated overview of backlink performance for key website categories.
| Category / Topic Name | Referring Domains | Total Backlinks | Live Backlinks | Lost Backlinks | New Backlinks | DA | PA | Spam Score (%) |
|---|---|---|---|---|---|---|---|---|
| Wedding Guest Dresses | 18 | 37 | 32 | 5 | - | 60 | 44 | 1 |
| Bridesmaids Dresses | 34 | 111 | 108 | 3 | 5 | 60 | 39 | 1 |
| Sequin Dresses | 60 | 108 | 106 | 2 | 4 | 60 | 46 | 1 |
| Evening Dresses | 29 | 85 | 83 | 2 | 2 | 60 | 45 | 1 |
| Plus Size Dresses | 24 | 36 | 32 | 4 | - | 60 | 45 | 1 |
| Look Lab Collection | 1 | 1 | - | 1 | - | 60 | 33 | 1 |
| Co-ords & Sets | NA | NA | - | - | - | 60 | 33 | 1 |
| Maxi Dresses | 22 | 39 | 34 | 8 | 3 | 60 | 44 | 1 |
| Summer Dresses | 17 | 52 | 37 | 15 | 3 | 60 | 41 | 1 |
| Prom Dresses | 22 | 29 | 22 | 7 | - | 60 | 44 | 1 |
| Dresses with Pockets | NA | NA | - | - | - | 60 | 31 | 1 |
| Party Dresses | 23 | 54 | 53 | 6 | 10 | 60 | 43 | 1 |
| Black Dress | 30 | 38 | 32 | 6 | 1 | 60 | 42 | 1 |
| Midi Dresses | 7 | 14 | 12 | 2 | 1 | 60 | 41 | 1 |
| Cocktail Dresses | 18 | 21 | 20 | 1 | - | 60 | 41 | 1 |
| Women's Shoes | - | - | - | - | - | 60 | - | - |
| Women's Dresses | 11 | 474 | 461 | 8 | 91 | 60 | 42 | 1 |
| Black Tie Dresses | 4 | - | 2 | 2 | - | 60 | 37 | - |
| Ball Gown Dresses | 3 | 6 | 2 | 2 | - | 60 | 34 | - |
| Gold Dresses | 3 | 3 | - | - | - | 60 | 40 | - |
| Burgundy Dresses | 1 | 1 | 1 | - | - | 60 | 31 | - |
What We Did in October (Completed Tasks)
A comprehensive overview of key SEO and technical tasks completed during the month, grouped by strategic area.
Core Optimisation & Content Strategy
- Website Category Performance Analysis & Optimisation Prioritisation – Reviewed Search Console and Analytics data to identify top-performing categories and prioritised upcoming on-page optimisation (High, Medium, Low).
- Keyword Cannibalisation – Continued analysing site pages to detect and resolve keyword overlap across categories and blogs.
- Website Existing Blog Optimisation – Audited and optimised published blogs for SEO, added internal links, and created posting guidelines for future uploads.
- Keyword Monitoring – Monitored and tracked keyword performance across key website categories.
High-Priority Category Content Production
- Black Tie Dresses – Completed on-page analysis and created full SEO-optimised content (metadata, headings, body, intro text, and FAQs).
- Ball Gowns – Performed on-page analysis and prepared complete SEO-optimised category content for publication.
- Gold Dresses – Conducted on-page SEO analysis and created new content with optimised titles, headings, and FAQ section.
- Burgundy Dresses – Completed content optimisation with SEO-focused metadata, headings, and FAQ integration.
Link Building & Backlink Management
- Backlink Analysis – Conducted toxic backlink audit and prepared clean-up recommendations.
- Backlink Outreach – Reviewed outreach status and followed up on guest post opportunities.
- Backlink Opportunity – Researched competitor backlinks to identify new link acquisition opportunities.
- All Category Backlink Monitoring Table Update – Updated backlink tracking table with current status for all categories.
- Backlink Outreach Updates (Bridesmaid, Wedding Guest, Prom, Maxi Dresses) – Updated outreach site lists, tracked progress, coordinated follow-ups, and monitored activities.
Technical SEO & Reporting
- SEMrush Audit & Technical Priorities – Performed weekly website audits, reviewed findings, prioritised fixes, and ensured timely resolutions.
- Duplicating UK Content on US Site – Identified and guided implementation of hreflang and x-default tags for UK & US domains.
- All Category Master Sheet Data Update – Updated master optimisation sheet with all completed on-page tasks.
- Monthly Keywords Category Rank Update & Report Creation – Compiled updated keyword ranking report for October 2025 and prepared the overall performance report using Google Analytics, Search Console, and Semrush data.
- Weekly & Monthly Task Review, Monitoring & Reports – Reviewed weekly progress, tracked SEO activities, and compiled performance summaries.
We are very positive about the continued progress and are committed to building on this momentum. We are ready to tackle the next set of goals and drive even more success for Goddiva.
If you have any questions or would like to discuss a specific point in more detail, please don't hesitate to ask. We're happy to provide more insights and tailor our strategy to meet your goals.